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DEALS

Picnik inks deal with SmugMug, traffic soars to more than 18 million visits

By John Cook on November 11, 2008 at 11:00 AM PST

Comments (3) | Permalink

Web 2.0 | Picnik

Picnik today plans to announce that its online photo editing tools will be integrated with SmugMug.com, an online photo site with more than 300,000 paying members.

The deal marks the latest win for Seattle-based Picnik, which has been on an absolutely tear in recent months.

Last month, Picnik attracted 5.6 million unique visitors and a whopping 18.8 million visits. That compares to 4.6 million visitors and 14.8 million visits for the previous month.

The trend lines for the first part of November show that those numbers were no fluke. And as people spend more time with family photos during the holidays, Picnik may continue to grow.

The company, which recently expanded into new office space in Seattle, also is generating positive cash flow in part through a premium offering that costs $24.95 per year. (The company also offers a free, ad-supported service).

It has done all this without the help of venture capital guided by experienced founders Jonathan Sposato, Darrin Massena and Mike Harrington. In addition to SmugMug, the company also has deals with Flickr, PhotoBucket, MySpace and others.

With numbers and partnerships like those, it wouldn't be surprising to see Picnik gobbled up.

jeff said:

on November 11, 2008 at 11:48 AM

i have to say that picnik is my favorite solution to come along in a quite awhile. it works perfectly. good for them!

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Mike said:

on November 11, 2008 at 2:25 PM

The folks at Picnik have put together a solid team and a great product. It seems like this is likely to be only one in a series of good things which we will hear about them.

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LDH said:

on November 21, 2008 at 7:19 PM

Picnik makes everything about photography fun. I would encourage everyone to upload one picture (but dont blame me when you become addicted)
The technology is user friendly and the features rival Adobe and other high end tools. Parents, Photographers....everyone will love it.

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