Would you pay $99 for a Zune?

I would, if just they offer it outside those several markets.

Undercutting iPod prices is not a bad strategy.

Another great thing about owning a Zune is that you're permitted to park in a handicapped parking space.

The Zune was proudly on display in the TV show Chuck as containing the entire Rush collection, which just happened to save the world. Take THAT Apple.

People buying the Zune or iPod are likely to do some research on the internet before purchasing. Its going to take a whole lot more than a 10% price difference to buy a Zune over the market leader.

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everybody knows that iPod is NOT just a "player" but a "system" that other players can't beat with simple "price cuts", so, Microsoft must develop MUCH BETTER ideas to promote its player!

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There are three things holding me back from buying a Zune.

1. Majority of my music has been purchased in the iTunes Music Store, and until all record labels converts their music of iTunes Plus, I'm out of luck.

2. Microsoft's marketplace I don't think is on par with Apple or Amazon's offerings. Plus I greatly dislike their Microsoft Points, and that you have to buy points in bulk - I'm never able to just spend down to 0, and always end up with odd amounts, etc...

3. Another big hit was their removal of the equalizer in the Zune media player, as well as in the new Zune devices. Because of this the sound experience has drastically went down. I don't enjoy listening to flat levels I'm sorry.

I own the first generation Halo edition Zune, and the only time it ever gets turned on is to check out the new firmware updates.

I wouldn't care for a zune even if it was free. Msft was about 4 yrs too late to this party. And when they did try to crash the party, what did they bring? Something brown.