Amazon's CloudFront, a new content delivery network |
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Amazon's CloudFront, a new content delivery network
Amazon.com today introduced CloudFront, the latest offering in its arsenal of online services. CloudFront is described by the online retailer as "a self-service, pay-as-you-go web service for content delivery."
The CloudFront service can be used to distribute online video, photos and music, areas where content delivery networks such as Akamai and Limelight also operate.
In a statement, Amazon.com Vice President Adam Selipsky said CloudFront "provides low latency, inexpensive content delivery and simple integration with Amazon S3 -- without complex sales negotiations or up-front commitments."
The release notes some of the customers using the content delivery network, including Woot which uses it to distribute photos of products and Playfish utilizes the service to distribute online games.
When word leaked out about the new content delivery network a few months ago, LinuxInsider and others reported that it would not be so much a competitive threat to the more robust offerings from Akamai and Limelight as it would be to second-tier players that offer more basic content delivery services. Online video industry watcher Dan Rayburn wrote at the time:
"For the major CDNs who are helping to not only deliver video, but also supporting functionality like live broadcasting, Flash, Silverlight, transcoding, authentication and reporting and analytics specific to video, the Amazon service won't compete with them, yet.
But if you are in the CDN business, you better take note of what Amazon is doing and keep a close eye on their CDN offering as it evolves. If Amazon adds additional video specific functionally down the road and provides the kind of support that large content owners need, specific to video, this could get very interesting."
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