Kelman's recession survival tips |
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Kelman's recession survival tips
In a guest post on TechCrunch, Redfin Chief Executive Glenn Kelman offers 10 tips for first-time CEOs to survive the recession. Here's #8, which Kelman titles: "Go on the attack." "Your competitors are hurting too. Be the aggressor, not the victim."
As the leader of an online real estate startup, the Seattle entrepreneur writes that he's had a year's head start trying to manage amid tough times. And he notes that the company will have to fight to reach profitability next year. "The time we have left to succeed or fail is really just the measure of how long it took to adapt to our downturn," he writes. Redfin, which cut 20 percent of its staff last month, altered its pricing earlier this month.
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