Online advertising taking a hit in 09, growth rate slowing to 8.9 percent |
Register here for our next TechFlash Live networking event, March 23, featuring an expert panel discussing the future of online advertising.
Online advertising taking a hit in 09, growth rate slowing to 8.9 percent
Just last week, we reported on numbers from the Interactive Advertising Bureau and PricewaterhouseCoopers that indicated a slow down in online advertising.
Now, here's more evidence from eMarketer which predicts that the online ad category will only grow by 8.9 percent next year. That compares to an 11.3 percent growth rate in 2008. And the report notes that it will take another two years -- 2011 -- until ad growth rates surpass the levels of 2008.
There's a good reason so many Seattle area startup companies have been putting on the brakes in recent months, preparing for an 18-to-24-month downturn.
Display ads and lead generation are the only two categories expected to outpace the growth rates of 2008 next year, while sponsorships and classifieds are expected to take a big hit.
Search and video advertising are expected to show double digit growth rates next year, but those too are slowing. Video advertising is expected to grow by 44.9 percent next year, which compares to an impressive 81 percent growth rate in 2008. And search advertising is expected to grow by 12.9 percent versus 21.4 percent, according to eMarketer.
“Especially in economic turmoil, search is more trackable than any other ad format,” said David Hallerman, senior analyst at eMarketer, in a statement. “At this stage, it is a tried-and-true format that is supporting online growth.”
TechFlash Team
Recent Sponsor Posts
Seattle University Software Engineering
Chinwe Okeke (MSE’08) pursued her graduate degree while working as a developer and technical analyst for the Boeing Company. She picked the SU-MSE program for small class sizes and real world learning opportunities offered through the academic service-learning and capstone projects.
The MSE program at Seattle University is geared for working professionals with classes offered in the evenings. The program builds upon the computing experience of its students and offers courses in a variety of technical and management areas of software engineering, with an emphasis on teamwork and a disciplined approach to problem solving.
Marchex is one of Seattle’s largest ad technology companies with 300+ employees providing call and click based performance marketing products, and managing over $100m in ad budget for tens of thousands of advertisers. Our customers range from local businesses to the Fortune 500.
Our talented and creative product engineering group is hiring.
If you are an innovative software design engineer interested in solving difficult problems at scale, across a wide array of technologies from Lucene to Hadoop to Asterisk and SIP then we’d love to hear from you!
Apply now.
Technology Tax Planning – Did You Take The Deduction?
Technology companies require professional advisors who can assist in all aspects of the business. The BDO Technology Practice provides a full range of services tailored to help address the changing needs of domestic and international companies. In addition to core audit and tax services, BDO professionals can assist technology companies with:
· Revenue recognition
· Business combination accounting
· R&D tax credits
· Compensation and benefits
· Business valuations
Backed by 38 national offices and an international network in 110 countries, we have the domestic and global footprint to serve growing technology companies. Contact sphilpott@bdo.com (audit partner), mreeves@bdo.com (audit partner), psmith@bdo.com (tax partner), tzambito@bdovaluation.us.com (valuation), tfiscus@bdo.com, Director, 206.624.2020
Job Listings
- LEAD SDET, Mobile Device Strategy and Commercialization - 705105
- Microsoft Corporation
- Sr. SDE - 712257
- Microsoft Corporation
- Principal SDE - Software Development Engineer - External - 704722
- Microsoft Corporation
- Software Development Engineer - Display Advertising
- Business Services Company
- Principal IT / OPS Program Mgr - 711209
- Microsoft Corporation
TechFlash Archive
- March 2010 (186)
- January 2010 (235)
- November 2009 (249)
- September 2009 (278)
- July 2009 (276)
- May 2009 (212)
- March 2009 (286)
- January 2009 (260)
- November 2008 (205)
- September 2008 (6)
- February 2010 (243)
- December 2009 (230)
- October 2009 (305)
- August 2009 (239)
- June 2009 (253)
- April 2009 (254)
- February 2009 (262)
- December 2008 (204)
- October 2008 (122)
