Google's Native Client plan: Another threat to the dominance of Windows |
Register here for our next TechFlash Live networking event, March 23, featuring an expert panel discussing the future of online advertising.
Google this afternoon unveiled a new project called Native Client that promises to let Web-based programs access far more computational power on PCs and other computers than they do today. The company cautions that the project is still in the early stages, and it's asking for help from developers and security researchers to address some core challenges.
I'm still sifting through the accompanying documentation. But at a basic level, the project seems to raise again an issue that has repeatedly dogged Microsoft Windows in the Internet age: As Web-based programs become more powerful -- making the browser a more functional platform for applications -- a person's choice of operating system becomes less and less relevant.
Here's the example cited in the Google blog post ...
For example, imagine that you run a photo-sharing website and want to let your users touch up their photos without leaving your site. Today, you could provide this feature using a combination of JavaScript and server side processing. This approach, however, would cause huge amounts of image data to be transferred between browser and the server, leading to an experience that would probably be painfully slow for users who just want to make a few simple changes. With the ability to seamlessly run native code on the user's machine, you could instead perform the actual image processing on the desktop CPU, resulting in a much more responsive application by minimizing data transfer and latency.
At that point, how much more value does a traditional PC-based photo-editing program offer for the average user?
Windows rose to dominance based largely on the fact that so many applications were written for it. People have traditionally bought Windows PCs because of that vast library of programs. That, in turn, creates a larger market for developers, causing them to write even more Windows apps -- and the "virtuous cycle" continues in that way.
Because browsers run across different operating systems, they've long been viewed as a threat to Windows as a platform. I asked Bill Gates about the trend back in 2005, but he downplayed the implications.
Are Native Client and the Google Chrome browser nascent elements of the Google OS people have long been talking about? Time will tell, but at the very least, it will be interesting to watch as this one plays out. Please offer your thoughts in the comments below.
Todd Bishop is co-founder and managing editor of TechFlash. He has covered Microsoft and the technology industry for more than five years, most recently as a daily newspaper reporter and blogger based in Seattle.
READ FULL BIOGRAPHYSeattle University Software Engineering
Chinwe Okeke (MSE’08) pursued her graduate degree while working as a developer and technical analyst for the Boeing Company. She picked the SU-MSE program for small class sizes and real world learning opportunities offered through the academic service-learning and capstone projects.
The MSE program at Seattle University is geared for working professionals with classes offered in the evenings. The program builds upon the computing experience of its students and offers courses in a variety of technical and management areas of software engineering, with an emphasis on teamwork and a disciplined approach to problem solving.
Marchex is one of Seattle’s largest ad technology companies with 300+ employees providing call and click based performance marketing products, and managing over $100m in ad budget for tens of thousands of advertisers. Our customers range from local businesses to the Fortune 500.
Our talented and creative product engineering group is hiring.
If you are an innovative software design engineer interested in solving difficult problems at scale, across a wide array of technologies from Lucene to Hadoop to Asterisk and SIP then we’d love to hear from you!
Apply now.
Technology Tax Planning – Did You Take The Deduction?
Technology companies require professional advisors who can assist in all aspects of the business. The BDO Technology Practice provides a full range of services tailored to help address the changing needs of domestic and international companies. In addition to core audit and tax services, BDO professionals can assist technology companies with:
· Revenue recognition
· Business combination accounting
· R&D tax credits
· Compensation and benefits
· Business valuations
Backed by 38 national offices and an international network in 110 countries, we have the domestic and global footprint to serve growing technology companies. Contact sphilpott@bdo.com (audit partner), mreeves@bdo.com (audit partner), psmith@bdo.com (tax partner), tzambito@bdovaluation.us.com (valuation), tfiscus@bdo.com, Director, 206.624.2020