Wild idea: Zune app for iPhone |
Follow the ups and downs of a new Seattle startup in a series of behind-the-scenes posts by its founders.
The release this weekend of Microsoft's first iPhone application, Seadragon Mobile, got us thinking about which Microsoft programs might be the next candidates for adaptation to Apple's popular mobile device.
Of course, Office programs such as Word, Excel and PowerPoint would seem like logical choices, and Fortune reported earlier this year that Microsoft's Mac Business Unit was weighing its iPhone options beyond the current trick for displaying PowerPoint slides.
Hey, wait a second. What about a Zune app for the iPhone?
Sure, it sounds crazy, at first. But offering elements of Microsoft's competing music service on the iPhone might actually be a shrewd business move for the company to make. Are we nuts? As a reality check, we've asked the Zune team if it's pursuing or contemplating such a plan, and we'll let you know if we get a response.
In the meantime, here's our wild theory.
Microsoft CEO Steve Ballmer has already made it clear that the company is planning to offer Zune software on phones running the Windows Mobile operating system. Of course, the iPhone isn't a Windows Mobile device, but Ballmer's comment at least shows that the company is generally open to the idea of extending the Zune experience to non-Zune mobile devices.
Zune remains a huge underdog to Apple's iPod and, by extension, the iPhone, which incorporates iPod functions. So Microsoft is in a position to make bold moves. Seriously, at this point, what does it have to lose?
But the clincher is the Zune Pass music subscription service, which lets people pay a flat monthly fee for blanket access rather than buying individual tracks. It's the Zune's biggest point of competitive differentiation against the iPod. Apple doesn't offer subscriptions.
So why not offer a limited Zune Pass as an app for the iPhone and iPod touch? It would be like advertising for the Zune -- giving iPhone and iPod users a taste of what the Zune is about. Then, for the full experience, they would need to switch to a Zune device. It's a modern twist on Microsoft's classic strategy of "embracing" and "extending" rival technologies.
Of course, the iPod and iPhone will no doubt prove much harder to "extinguish" than past Microsoft competitors.
And yes, there would be all sorts of complications, such as licensing terms with the big music labels. (Most common on the iPhone now are Internet radio apps that stream songs but limit a user's control over which song is playing at any given moment.) Not to mention the fact that Apple would need to approve any Zune application for inclusion in the App Store.
But that's our crazy idea. Let us know what you think. And apart from all of this Zune wackiness, feel free to comment below on which Microsoft programs you would most like to see offered as iPhone apps.
Todd Bishop is co-founder and managing editor of TechFlash. He has covered Microsoft and the technology industry for more than five years, most recently as a daily newspaper reporter and blogger based in Seattle.
READ FULL BIOGRAPHYJoin the Microsoft WebsiteSpark program and get software, support and visibility – at no upfront cost. You’ll benefit from fast and easy access to current Microsoft development tools, platform technology and server products including Visual Studio, Expression Studio, Silverlight, Windows Web Server 2008 and SQL Server 2008 Web.
Seattle-based Adhost is a WebsiteSpark hosting partner providing dedicated servers with free Windows Web Server 2008 and SQL Server 2008 licensing for three years to Web developers enrolled in WebsiteSpark. Servers are located in our secure data center with SAS 70 Type II certification, 24x7 technical support and 24x7 client access.
WTIA 15th Annual Industry Achievement Awards
Held on March 4th at the Showbox SODO, this casual event celebrates and recognizes some of the best emerging and established companies in the Washington Tech Industry. The evening will feature a finalist company technology showcase and a variety of coffee, chocolate, and wine samples from local companies. More than 800 attendees are expected to be present at the celebration. Public online voting for Technology Leader of Tomorrow Scholarships will open February 3rd on the WTIA site.
We congratulate the 2010 finalists and look forward to unveiling the winners on March 4th. REGISTER NOW!
Mobile applications are a cutting-edge way to extend your brand’s reach into the hands of consumers 24/7. Increase loyalty and customer engagement by developing a targeted and effective mobile application. Learn the basics about mobile applications by reading our white paper Beyond the iPhone: Engaging Customers with Mobile Applications.
If you’re considering a mobile initiative for Q1-2010, now is the time to get started. The white paper covers: Venturing into Mobile Application Development, Typical Problems to Avoid, and Developing the Solution. Reaxion is a Seattle-based mobile application development company focused on start-to-finish project management and cost-effective development. Download Beyond the iPhone: Engaging Customers with Mobile Applications.