Amazon to serve up video on demand via Roku Netflix box |
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Amazon to serve up video on demand via Roku Netflix box
Amazon.com is harnessing its Video on Demand service to a device known as the Roku box.
The online retailer announced today that it will soon begin offering 40,000 movies and television shows on Roku's $99 digital video player, which currently offers Netflix video on demand.
It's an interesting move for Amazon's Video on Demand service, which was formerly known as Amazon Unbox.
Netflix, which has been pushing its streaming video-on-demand service, currently offers 12,000 movies and TV shows through the Roku box. The addition of Amazon's titles will boost Roku's stockpile significantly.
Roku's TV set-top box connects to the internet via most broadband providers, and has built-in Wi-Fi capability. It's one of several set-top devices on the market that let people watch TV shows and movies directly from the internet, rather than through cable or satellite systems.
Apple's iTunes store and website Hulu offer competing TV and movie offerings.
It will be interesting to see how the different Netflix and Amazon video pricing structures work together on Roku. As CNET notes, the Netflix flat-fee subscription model will go head to head with Amazon's pay per view pricing for streaming video.
Amazon Video on Demand is already available on Tivo DVRs, Sony Bravia Internet Video Link, Windows PCs and Macs.
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