Online video ad firm Mixpo partners with big media |
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Online video ad firm Mixpo partners with big media
Mixpo, the Seattle online video advertising startup backed by Madrona Venture Group and others, announced a slew of media partnerships today. NBC Local Media, Tribune, Freedom Communications, TownNews.com, and Fisher Communications will integrate Mixpo's technology platform into their online advertising systems.
Mixpo helps small businesses set up and run video ads across the web, and the new partnerships will give it extended reach.
NBC Local Media is a collection of nine NBC-owned-and-operated television stations and other media; Tribune operates the Los Angeles Times, Chicago Tribune, The Baltimore Sun, and has a broadcasting arm; and Seattle-based Fisher owns or manages 13 TV stations.
Mixpo is headed by CEO Anupam Gupta, a veteran of Microsoft's Online Services Group. The company is going up against internet giants Google and Yahoo as well as smaller companies in the online video ad technology market. My colleague John Cook explored Mixpo's business model last year, noting that it plans to share ad revenue with publishers.
Mixpo raised $6.5 million from Madrona, Yaletown Venture Partners and GrowthWorks in 2006.
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