Seattle's Ravenna neighborhood wins Amazon Fresh vote |
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It's official: Ravenna edged out Ballard to become the next service area for Amazon.com's grocery delivery service, Amazon Fresh.
Amazon, after tallying the results, said there was a "last minute surge" from Ballard's 98117 zip code, but in the end Ravenna (98115) came out on top, with 34% to Ballard's 30%.
Another Ballard zip code, 98107, and Magnolia's 98199, each scored 18 percent. Amazon pitted the Seattle neighborhoods against each other in an online vote to become the next Amazon Fresh delivery zone.
Amazon noted: "For our other ZIP codes in the running -- please stay tuned." That prompted neighborhood blog My Ballard, which tracked the nine-day contest, to muse, "There is still hope for Ballard."
Amazon Fresh is currently limited to parts of the Puget Sound region. As I noted earlier, Amazon, which invested in some dot-com delivery companies that went out of business, is apparently taking a cautious approach to growing Amazon Fresh. This online content was a interesting way to drive interest in the service.
[Flickr photo via GlennFleishman]
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