Seattle startup Evri is providing its content recommendation service on the article pages on The Washington Post's Web site, a move that the daily newspaper believes will direct readers to related coverage. Evri said that its service provides a "semantic understanding of how the people, places and things in the current article being read are connected to other people, places and things being discussed on the Web."

The deal is the latest effort by daily newspapers to build online audiences amid decay of the audience for the printed product.  The Washington Post also today struck a deal with online real estate startup Trulia.

Backed by Paul Allen's Vulcan Ventures, Evri is led by former Amazon.com executive Neil Roseman.

Here's Roseman showing off the service at the All Things D conference last year.