Seattle startups lack media buzz in YouNoodle ranking |
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Mass High Tech
Seattle startups lack media buzz in YouNoodle ranking
YouNoodle made a splash last summer when it announced an online service that attempted to determine the valuations of startup companies. Now, the San Francisco company is attempting to measure the media buzz around those companies.
Today, it introduced YouNoodle Scores -- described as "a quantitative measurement, on a scale of 0 to 100, of a startup's impact and importance based on its traction, activity, and buzz." I took the new service -- which includes 27,000 startups -- for a test drive this morning to guage the buzz factor for the top 10 companies from the Seattle 2.0 list. What did I find?
It is a useful service, in part because it aggregates some of the recent press mentions and blog posts about each company. It is also kind of cool to see what companies are getting the most attention, and to track the buzz over time. The higher the score, the more buzz from the 150,000 news stories that YouNoodle scans every day.
Based on a quick look, Seattle area startups are getting overlooked or not generating enough buzz. (Maybe YouNoodle needs to suck in the TechFlash feed in order to better account for the Seattle area). After all, Silicon Valley companies such as Facebook, Hulu, Twitter, Etsy and LinkedIn all have scores in the nineties.
Some of the biggest Seattle Internet startups, on the other hand, don't have enough data to register or are under review. Take a look:
Zillow.com -- 78 YouNoodle score
Pet Holdings -- Not enough data
iLike -- 51
Picnik -- 76
BuddyTV -- Under review
43 Things -- 56
Wetpaint -- 72
PayScale -- Under review
BigOven -- 44
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