Kindle 2 ships out day early

Amazon.com is picking up the pace on Kindle 2 delivery. The online retailer is shipping out its next-generation electronic book reader today, a day earlier than planned. That means some people will be getting the new Kindles on their doorsteps tomorrow.

News of the earlier-than-expected shipping started percolating on Twitter and Amazon's own online customer discussions over the weekend. There's no sign yet that Amazon is encountering any of the same supply problems that dogged the original Kindle. Amazon's website still lists Kindle 2 as in stock.

Amazon is shipping Kindle 2s today for customers who were in line for the original Kindle and those who pre-ordered Kindle 2s after its unveiling Feb. 9.

“The response from customers to Kindle 2 has been tremendous. In order to ensure we ship Kindle 2 by the original ship day of Feb. 24, we started shipping one day early," said Ian Freed, vice president of Amazon Kindle, in a statement.

Shortcovers, a Kindle rival that I made note of earlier this month, is getting some attention today too. The Wall Street Journal reports the e-book reading and buying program, from Canandian bookseller Indigo Books & Music, works on the iPhone, Blackberry, and Android phones and will soon work with Symbian, Windows and the Palm Pre.

According to the Journal, Shortcovers is targeted at a younger audience and lets people "share comments, create tags, and even Twitter" while reading. Amazon has said it is also working on making e-books available for mobile phones, but hasn't revealed details of its plans yet.

Amazon CEO Jeff Bezos is scheduled to appear on The Daily Show on Comedy Central tonight. We'll be watching for more Kindle details.

About Eric Engleman

ERIC ENGLEMAN is senior technology staff writer for TechFlash and the Puget Sound Business Journal, covering online retail giant Amazon.com. Engleman tracks Amazon's increasingly complex business, spanning ecommerce, Kindle, cloud computing, and more. He's been covering technology and other industries for the Business Journal since 2003.

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