Online video ad startup Mixpo lands $4 million investment |
Follow the ups and downs of a new Seattle startup in a series of behind-the-scenes posts by its founders.
Today On Techflash
- Shares of drugstore.com rise after results
- Rhapsody going independent
- Microsoft unimpressed with Google Buzz
- WGA 'spyware' suit vs. Microsoft dropped
- Paul Allen's Brangelina moment
- LiquidPlanner hire, Paul Allen and more
- Tell us your sales horror stories
- Calbucci to sell Twitter list service
- A color screen for the next Kindle?
- Intelius co-founder released
Tech Events
Mass High Tech
Online video ad startup Mixpo lands $4 million investment
Mixpo, the Seattle online video advertising startup, has pulled in an additional $4 million from existing investors Madrona Venture Group, Yaletown Venture Partners and Growthworks Capital.
Similar to what Madrona-backed AdReady is doing with display advertisements, Mixpo allows small advertisers to create their own video ads. It then helps the advertisers distribute those ads and track the results.
The economic recession is taking a big bite out of the advertising market. But Mixpo CEO Anupam Gupta told me back in October that he was feeling good about the business, given that advertisers are shifting dollars to areas where results can be measured.
The investment announcement follows news that Mixpo had inked deals with Comcast, NBC Local Media and Tribune. It also announced today that it had been named an AlwaysOn OnMedia award winner.
"In today's tough economic times, there are lots of companies whose business models are eroding and facing disruption, namely, traditional media companies and the advertiisng [sic] industry as a whole," the company writes in a blog post. "For Mixpo, we like to think our technology is disruptive BUT in a way that helps traditional media companies - in newspaper, broadcast television, and radio TRANSFORM themselves online and compete."
About John Cook
John Cook is co-founder and executive editor of TechFlash. He has been covering the technology beat for nearly a decade, writing about startups, entrepreneurs and venture capital, most recently serving as a reporter/blogger at the Seattle Post-Intelligencer.
READ FULL BIOGRAPHYRecent Sponsor Posts
Seattle Repertory Theatre presents Glengarry Glen Ross Feb 5th to Feb 28th
One of the largest and most renowned regional theatres in the country, Seattle Repertory Theatre produces a mix of celebrated classics, recent Broadway hits and cutting-edge new works in two theatre spaces. Now playing David Mamet's American classic Glengarry Glen Ross through February 28. Join us for Sales Rep Industry night February 11 with the Puget Sound Business Journal. For details click here.
Join the Microsoft WebsiteSpark program and get software, support and visibility – at no upfront cost. You’ll benefit from fast and easy access to current Microsoft development tools, platform technology and server products including Visual Studio, Expression Studio, Silverlight, Windows Web Server 2008 and SQL Server 2008 Web.
Seattle-based Adhost is a WebsiteSpark hosting partner providing dedicated servers with free Windows Web Server 2008 and SQL Server 2008 licensing for three years to Web developers enrolled in WebsiteSpark. Servers are located in our secure data center with SAS 70 Type II certification, 24x7 technical support and 24x7 client access.
WTIA 15th Annual Industry Achievement Awards
Held on March 4th at the Showbox SODO, this casual event celebrates and recognizes some of the best emerging and established companies in the Washington Tech Industry. The evening will feature a finalist company technology showcase and a variety of coffee, chocolate, and wine samples from local companies. More than 800 attendees are expected to be present at the celebration. Public online voting for Technology Leader of Tomorrow Scholarships will open February 3rd on the WTIA site.
We congratulate the 2010 finalists and look forward to unveiling the winners on March 4th. REGISTER NOW!
From the trenches
Job Listings
- Registered Health Information Technician (Forms & Records Analyst 2)
- State of Washington Department of Corrections
- Principal SDE - Project Natal - Gameplay Engineering - 711621
- Microsoft Corporation
- Senior Web Analyst - 705536
- Microsoft Corporation
- Telecommunications Consultant (I)
- Sparling Electrical & Technology Consulting
- Senior SDET - 706910
- Microsoft Corporation
