Why Web traffic is surging at Zillow, Redfin and Trulia |
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Why Web traffic is surging at Zillow, Redfin and Trulia
Why are online real estate upstarts like Trulia, Zillow and Redfin growing traffic despite the nation's real estate woes? It appears that they are continuing to grab share from older Web sites such as Move.com and Realtor.com, with VentureBeat reporting on recent numbers from comScore Media Metrix showing double digit gains last year for both San Francisco-based Trulia and Seattle-based Zillow. Matt Marshall also has the scoop on Trulia's new partnership with The Washington Post, as well as comments from CEO Pete Flint who predicts profitability soon for the 80 person company.
Last week, Zillow.com put out impressive internal traffic numbers showing that its unique visitor count surged 30 percent in January to 7.5 million. Seattle-based Redfin, meanwhile, says that is traffic grew by more than 300 percent last year. (Check back later today for more on Redfin's new strategy for growth.)
Trulia's development of a co-branded site for The Washington Post is interesting in part because rival Zillow inked a deal in November 2007 to work together with more than 280 newspapers, including the Houston Chronicle, The Tampa Tribune and The San Jose Mercury News.
As I said in my last post on Zillow, it will be interesting to see if these companies can turn these partnerships and traffic gains into profits and revenue.
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