Microsoft's new 'I'm a PC' ads target Macs as overpriced, elitist

The Mac vs. PC advertising war just entered a new phase. Microsoft today unveiled the ad below to kick off a new phase in its "I'm a PC" campaign -- echoing recent comments by Microsoft CEO Steve Ballmer about the high price of Apple computers.

Money quote, after leaving the Apple store: "OK, for $1,000, they only have one computer available, and that's a 13-inch screen. I would have to double my budget, which isn't feasible. I'm just not cool enough to be a Mac person."

Jessica Mintz of the AP has more background on the ad.

(Via Mary Jo Foley and Andrea James.)

Follow-up: Mac vs. PC: Did Microsoft ad star 'Lauren' make the right choice?

About Todd Bishop

Todd Bishop is co-founder and managing editor of TechFlash. He has covered Microsoft and the technology industry for more than five years, most recently as a daily newspaper reporter and blogger based in Seattle.

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