Wikipedia kills Encarta -- and Microsoft pronounces it dead |
Register here for our next TechFlash Live networking event, March 23, featuring an expert panel discussing the future of online advertising.
Microsoft will discontinue publication of its MSN Encarta online reference site and related software products later this year, according to a notice quietly posted on the site, as spotted by Emil Protalinksi of Ars Technica. The decision comes after years of competition with Wikipedia, the popular online encyclopedia that relies on the contributions of experts and other users for its material.
"Encarta has been a popular product around the world for many years," the official notice says. "However, the category of traditional encyclopedias and reference material has changed. People today seek and consume information in considerably different ways than in years past. As part of Microsoft’s goal to deliver the most effective and engaging resources for today’s consumer, it has made the decision to exit the Encarta business."
The decision takes effect Oct. 31 for most Encarta sites around the world, and on Dec. 31 in Japan. The company says it will stop selling Encarta software products in June. I've asked Microsoft how many jobs will be affected, among other details, and I'll update this post depending on the response.
For a story about Encarta five years ago, I spoke with Wikipedia founder Jimmy Wales. "Clearly it's difficult to sell something in a shrink-wrapped box if something far superior is available for free on the Web," he said at the time. He also predicted -- presciently, as it turns out -- that it would become "harder and harder" for Encarta to find an audience.
Update: What should Microsoft do with mothballed Encarta content?
Todd Bishop is co-founder and managing editor of TechFlash. He has covered Microsoft and the technology industry for more than five years, most recently as a daily newspaper reporter and blogger based in Seattle.
READ FULL BIOGRAPHYSeattle University Software Engineering
Chinwe Okeke (MSE’08) pursued her graduate degree while working as a developer and technical analyst for the Boeing Company. She picked the SU-MSE program for small class sizes and real world learning opportunities offered through the academic service-learning and capstone projects.
The MSE program at Seattle University is geared for working professionals with classes offered in the evenings. The program builds upon the computing experience of its students and offers courses in a variety of technical and management areas of software engineering, with an emphasis on teamwork and a disciplined approach to problem solving.
Marchex is one of Seattle’s largest ad technology companies with 300+ employees providing call and click based performance marketing products, and managing over $100m in ad budget for tens of thousands of advertisers. Our customers range from local businesses to the Fortune 500.
Our talented and creative product engineering group is hiring.
If you are an innovative software design engineer interested in solving difficult problems at scale, across a wide array of technologies from Lucene to Hadoop to Asterisk and SIP then we’d love to hear from you!
Apply now.
Technology Tax Planning – Did You Take The Deduction?
Technology companies require professional advisors who can assist in all aspects of the business. The BDO Technology Practice provides a full range of services tailored to help address the changing needs of domestic and international companies. In addition to core audit and tax services, BDO professionals can assist technology companies with:
· Revenue recognition
· Business combination accounting
· R&D tax credits
· Compensation and benefits
· Business valuations
Backed by 38 national offices and an international network in 110 countries, we have the domestic and global footprint to serve growing technology companies. Contact sphilpott@bdo.com (audit partner), mreeves@bdo.com (audit partner), psmith@bdo.com (tax partner), tzambito@bdovaluation.us.com (valuation), tfiscus@bdo.com, Director, 206.624.2020