Question: What's the name of Microsoft's search engine? |
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Question: What's the name of Microsoft's search engine?
With Microsoft trying to figure out the future of its Live Search site, including the possibility of a new name, we decided to get a reality check on the effectiveness of the company's current brand. So we went to the central branch of the Seattle Public Library and asked a simple question: What is the name of Microsoft's search engine?
John Covollo, 61, King County Metro bus driver: "I have no clue. ... I have used Google, but there is another one I use more often than Google. It just seems to come up, but I can't think of the name of it. ... When I had my own computer before it crashed, I used Google."
Danae Contreras, 23, Seattle, student. "(Laughs.) Microsoft's? Is it MSN Explorer? Is this a trick question? MSN. I've used it before. I can't think of it right now. I don't know."
Brendan Lazarus, 21, student, Seattle Storm employee: "Well, they use MSN. I don't know if it is still the one that they use, though. I am going to say that is it."
Brian Root, 40, Seattle: "Internet Explorer. MSN. MSN something. I don't know what it is. I don't use it. I am pretty sure people use Hotmail, but they don't use that. I usually use Google and Yahoo and get all of the weird things on it."
Peter, 52, Seattle, customer service: "Um, Chrome. No, no that's Google. I have no idea. Internet Explorer? I am stuck. I am at a dead end. I don't know."
Adrian Rima, 20, Seattle: "Microsoft's Internet search engine? Isn't it like Mozilla or StarFox or something? ... I am a punk rocker, the only reason I have a computer is so I can record my music. I want to know now. ... Yahoo? No it is not f---ing Yahoo. What is it?"
Michelle Romanick, 30, Portland, Ore. (left) and Kelli Smith, 28, Millville, N.J.:
Romanick: "Microsoft's? Isn't it Windows? (Talking to Smith) Do you know?"
Smith: "Is it MSN Search?"
Romanick: "What the heck is there besides Google? Sorry."
About Todd Bishop
Todd Bishop is co-founder and managing editor of TechFlash. He has covered Microsoft and the technology industry for more than five years, most recently as a daily newspaper reporter and blogger based in Seattle.
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