Second-guessing Microsoft's latest 'Laptop Hunter' TV ad |
Connect with TechFlash on our Facebook page for all the latest technology news headlines and commentary, plus information and access to special events, photos from events, promotions and more.
Today On Techflash
- Startup of the Week: LocalBonus aims at 'buy local' movement
- Seattle webcomic The Oatmeal generates Tesla-Edison controversy
- Amazon falls on world's most valuable brand list; Microsoft at No. 5
- Former Yahoo CEO Scott Thompson resigns from F5 board
- 350 million Windows 7 devices to be sold this year: Microsoft
- Microsoft rolls out facial recognition for Windows Kinect
Mass High Tech
- Microsoft Build: Windows 8 preview a hit, but are investors unhappy?
- Build an app in a day at Mobile App Hackathon
- Beefed-up Skype for Windows; Indie author joins Amazon's 'Kindle Million Club'
- Only solution to Xbox 360 update error is new console
- Ballmer: Windows Phone update 'Mango' has over 500 new features
Second-guessing Microsoft's latest 'Laptop Hunter' TV ad
Microsoft's new "Laptop Hunter" ad, making its TV debut tonight, features a self-described technically savvy laptop shopper who wants a powerful machine with portability and good battery life for less than $1,500. He admires a "so sexy" Mac but says he's buying a computer, not a brand, and ultimately chooses an HP HDX laptop for $1,099.
Did he make the right choice? A closer look at the specs shows that this Mac vs. PC comparison isn't nearly as lopsided as it was for Lauren in Microsoft's previous ad. As shown in the chart below, I was able to put together a MacBook in Giampaolo's price range that's much better on two of his key specs -- battery life and portability (weight).
However, the HP is considerably bigger than the Mac, accommodating Giampaolo's "really big hands." More importantly, under these configurations, it also wins out on many other key specs -- including processor, dedicated graphics and hard drive. (I added as much memory and hard-drive capacity to the MacBook as I could without going over budget.) And the HP is hundreds of dollars less.
So which machine should "G" have bought?
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
TechFlash Team
Recent Sponsor Posts
Follow, like, and connect to a broader audience for your company!
The Puget Sound Business Journal announces Social Madness: A Corporate Social Media Challenge, presented by Capital One Spark Business. This a local and national challenge that will spotlight the best social media programs of companies in 43 cities. The local challenge begins (following the nomination period) on June 1, 2012. The promotion will culminate in a national bracket challenge that will crown Social Madness champions in 3 categories based on company size. To see the official rules, visit http://www.socialmadness.com/rules.
For more information on how your company can participate, visit the nomination page here. Nominations are due May 15th.
BizDev Seminar Series - Leadership: Rallying People to a Brighter Future
Join us for this one-of-a-kind seminar series where you hear directly from the experts about hot topics to grow your business.
The skills to be effective as a leader can be learned. What are the skills and attributes needed to be effective top leaders? How do you tell what level your people are at, and what development skills each person needs? Workshop attendees will learn the answers to these questions and more.
Tuesday, May 17, 2012
8:30am - 10:30am
The Harbor Club, Seattle
Register here.
