What Yahoo and Google results say about the online ad market |
Connect with TechFlash on our Facebook page for all the latest technology news headlines and commentary, plus information and access to special events, photos from events, promotions and more.
Today On Techflash
- Paul Allen's Vulcan wants taller South Lake Union buildings
- Apple seen unveiling iPad 3 in first week of March
- Microsoft, Apple speak out on patents amid mobile-technology wars
- What's the most you'll pay for an app? Execs have their limits
- Startup seeks a new start: What's next for EquaShip?
- WTIA announces Industry Achievement Award finalists
- Startup seeks a new start: What's next for EquaShip?
- UW opens New Ventures Facility for startups
- Pioneer Square: a little fiber to go with all that brick
- 'Fast Pitch Forum' to debut May 27 with some familiar names
- What's the most you'll pay for an app? Execs have their limits
- WTIA announces Industry Achievement Award finalists
Mass High Tech
- Microsoft Build: Windows 8 preview a hit, but are investors unhappy?
- Build an app in a day at Mobile App Hackathon
- Beefed-up Skype for Windows; Indie author joins Amazon's 'Kindle Million Club'
- Only solution to Xbox 360 update error is new console
- Ballmer: Windows Phone update 'Mango' has over 500 new features
What Yahoo and Google results say about the online ad market
Yahoo's quarterly results today confirmed the conventional wisdom that search advertising will fare better than display ads in the downturn, as advertisers seek more immediately measurable results. Display advertising revenue on Yahoo sites fell 13 percent for the quarter, compared with a 3 percent decline in search ad revenue, the company said as it reported a 78 percent plunge in Q109 profits.
Google, which makes money primarily from search ads, saw its Q109 advertising revenue increase by 5 percent, to more than $5.3 billion, compared to the same period the previous year. Still, that compared to a 40 percent increase in Google ad revenues from Q107 to Q108, so it's clear that the search ad business isn't immune to the effects of the economy.
At $664 million for the December quarter, Microsoft's advertising revenue pales in comparison -- not making up a huge portion of its business. But the trend will still be interesting to watch when the Redmond company reports earnings Thursday afternoon.
It's not clear how much the difficult market for display ads will factor into discussions reportedly taking place between Yahoo and Microsoft. Under one possible scenario, Microsoft would handle search ads for both, and Yahoo would handle display ads. Yahoo CEO Carol Bartz declined to comment about the possibility of a Microsoft deal during the company's quarterly conference call this afternoon.
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
TechFlash Team
Recent Sponsor Posts
Who's creating today's energy efficient buildings? Find out at the BetterBricks Awards, Feb. 16
BetterBricks Awards salute the individuals leading the way for high performance commercial buildings with an emphasis on energy efficiency. Join us as we recognize these standout green building professionals.
Award categories include: Advocate; Architect/Designer; Facility Manager/Operator; and Owner/Developer.
Keynote Speaker: Kevin Kampschroer, Director of U.S. GSA's Office of Federal High Performance Buildings. Kevin leads the U.S. General Services Administration's efforts in building sustainability and accelerating industry adoption of sustainable principles across all aspects of a building's life.
Register here by February 10!
If you are interested in buying a table, email Monica Alquist or call her at 206-876-5404.
The Triple Door Presents: The Atomic Bombshells "J'ADORE!: A Burlesque Valentine"
Seattle's reigning Burlesque super-troupe delivers a gorgeous and glittering VALENTINE featuring some of the Bombshells' most exhilarating acts to date. J'Adore! promises to celebrate l'amour with good humor, style, and a healthy dose of dazzle! Bring a friend, a lover, a family member, or a secret crush, and celebrate with the Valentine's Burlesque spectacular that will leave you shouting: "J'ADORE......The Atomic Bombshells!" The incomparable Jasper McCann emcees with high style and charm.
Please visit www.thetripledoor.net for a full schedule of future performances.
The Triple Door Presents: Bob Mould – See A Little Light: An Evening of Reading and Music
"Bob Mould. Those two words are synonymous with integrity. From Husker Du in the last century to right at this moment, Bob is the real deal, writing and playing music for music's sake. He's a great songwriter and performer. I have been a fan of Bob's for thirty years now with no end in sight." -Henry Rollins
Please visit www.thetripledoor.net for a full schedule of future performances.
Why Choose BDO for your SOC (previously SAS 70) Reports?
BDO’s experience in providing attestation services (SAS 70/SSAE 16, AT 101, AT 201, AT 601, etc.) to a broad range of industries, and our team of skilled professionals distinctly qualifies us to serve as your company’s Service Auditor. By leveraging the BDO global network of control specialists, we are poised to provide global services in more than 1,000 offices and across 119 countries. Many organizations find that investing in reports on controls may result in benefits, including:
• Increased client confidence
• Improved competitive advantage
• Minimization of frequent audits
• Streamlined business processes and controls
• Enhanced risk management
For detailed information contact Paul Martini at pmartini@bdo.com.
