'Hey, batter, batter:' Zumobi creates MLB iPhone app

Puget Sound Business Journal

Today On Techflash

Tech Events

February - March 2010

View All Events

Thursday February 11, 2010

8:00 AM PST

Mobile Commerce in a Wireless Data World

Wednesday February 17, 2010

5:30 PM PST

Net-Success-Working Event

Thursday March 4, 2010

5:30 PM PST

WTIA Industry Achievement Awards

Sunday March 21, 2010

12:00 PM PDT

Software User Assistance Conference

Thursday March 25, 2010

7:00 AM PDT

Social Media Conference NW

Mass High Tech

BASEBALL

'Hey, batter, batter:' Zumobi creates MLB iPhone app

John Cook on Saturday, April 4, 2009, 5:20am PDT

Comments

| Permalink

iPhone | Mobile communications | Startups | Zumobi

It's been a long, hard winter in Seattle. But the crack of the baseball bat is around the corner. And just in time for Major League Baseball's opening day, Seattle mobile application developer Zumobi is introducing a new iPhone app that allows users to track stats, receive in-game updates and peruse player profiles for their fantasy baseball teams.

The free application was built in partnership with The Sporting News, which is providing exclusive news and content for the app. (Disclaimer: The Sporting News is owned by American City Business Journals, publisher of TechFlash.)

The app also includes a new mobile advertising technology from Zumobi called "BrandFrame," which allows advertisers to insert marketing messages directly into the app. There's plenty of competition for baseball fans on the iPhone, with MLB.com offering its "At Bat 2009" app for $9.99. (It also offers a free version.) LiveSportz also offers a free iPhone app that tracks baseball scores and other information.

This isn't the first time that Zumobi -- a Microsoft spin-out -- has brought its iPhone development skills to a traditional business. It unveiled an "American Idol" application last month in partnership with Fox, FreeMantle Media and others, as well as a ski report app in partnership witih REI last December.

About John Cook

John Cook is co-founder and executive editor of TechFlash. He has been covering the technology beat for nearly a decade, writing about startups, entrepreneurs and venture capital, most recently serving as a reporter/blogger at the Seattle Post-Intelligencer.

READ FULL BIOGRAPHY

206-876-5441

@johnhcook

Recent Sponsor Posts

Attention Web Developers

Join the Microsoft WebsiteSpark program and get software, support and visibility – at no upfront cost. You’ll benefit from fast and easy access to current Microsoft development tools, platform technology and server products including Visual Studio, Expression Studio, Silverlight, Windows Web Server 2008 and SQL Server 2008 Web.

Seattle-based Adhost is a WebsiteSpark hosting partner providing dedicated servers with free Windows Web Server 2008 and SQL Server 2008 licensing for three years to Web developers enrolled in WebsiteSpark. Servers are located in our secure data center with SAS 70 Type II certification, 24x7 technical support and 24x7 client access.

Join today.

MORE INFORMATION

WTIA 15th Annual Industry Achievement Awards

Held on March 4^th at the Showbox SODO, this casual event celebrates and recognizes some of the best emerging and established companies in the Washington Tech Industry. The evening will feature a finalist company technology showcase and a variety of coffee, chocolate, and wine samples from local companies. More than 800 attendees are expected to be present at the celebration. Public online voting for Technology Leader of Tomorrow Scholarships will open February 3^rd on the WTIA site.

We congratulate the 2010 finalists and look forward to unveiling the winners on March 4^th. REGISTER NOW!

Beyond the iPhone

Mobile applications are a cutting-edge way to extend your brand’s reach into the hands of consumers 24/7. Increase loyalty and customer engagement by developing a targeted and effective mobile application. Learn the basics about mobile applications by reading our white paper Beyond the iPhone: Engaging Customers with Mobile Applications.

If you’re considering a mobile initiative for Q1-2010, now is the time to get started. The white paper covers: Venturing into Mobile Application Development, Typical Problems to Avoid, and Developing the Solution. Reaxion is a Seattle-based mobile application development company focused on start-to-finish project management and cost-effective development. Download Beyond the iPhone: Engaging Customers with Mobile Applications.

MORE INFORMATION