Amazon tweaks Kindle store for iPhone, iPod touch users

Despite Amazon.com's aggressive rollout of Kindle devices, the company is also steadily cultivating the iPhone and other mobile devices as an outlet for its digital content. The company today announced it has optimized the Kindle online store for Apple's iPhone and iPod touch. It's latest example of Amazon's twin-track approach of selling pricey readers while also ensuring that its electronic books, newspapers and other content get established on a range of popular mobile devices.

Now when users of Amazon's Kindle iPhone app click Get Books, they'll get a display "tailored for the size and shape" of iPhone and iPod touch screens. But as a number of blogs have pointed out, when users click on an item they're taken out of the Kindle app and into Safari web browser to do browsing and purchasing, which takes away some of the convenience factor.

Amazon recently acquired Lexcycle, maker of the popular Stanza e-book app for the iPhone, so there may be changes in store for its Kindle mobile strategy.

Follow my updates on Twitter.

About Eric Engleman

ERIC ENGLEMAN is senior technology staff writer for TechFlash and the Puget Sound Business Journal, covering online retail giant Amazon.com. Engleman tracks Amazon's increasingly complex business, spanning ecommerce, Kindle, cloud computing, and more. He's been covering technology and other industries for the Business Journal since 2003.

READ FULL BIOGRAPHY

206-876-5430

@ericengleman

Recent Sponsor Posts

Seattle University Software Engineering

Chinwe Okeke (MSE’08) pursued her graduate degree while working as a developer and technical analyst for the Boeing Company. She picked the SU-MSE program for small class sizes and real world learning opportunities offered through the academic service-learning and capstone projects.

The MSE program at Seattle University is geared for working professionals with classes offered in the evenings. The program builds upon the computing experience of its students and offers courses in a variety of technical and management areas of software engineering, with an emphasis on teamwork and a disciplined approach to problem solving.

MORE INFORMATION

Marchex is Hiring!

Marchex is one of Seattle’s largest ad technology companies with 300+ employees providing call and click based performance marketing products, and managing over $100m in ad budget for tens of thousands of advertisers. Our customers range from local businesses to the Fortune 500.

Our talented and creative product engineering group is hiring.

If you are an innovative software design engineer interested in solving difficult problems at scale, across a wide array of technologies from Lucene to Hadoop to Asterisk and SIP then we’d love to hear from you!

Apply now.

MORE INFORMATION

Technology Tax Planning – Did You Take The Deduction?

Technology companies require professional advisors who can assist in all aspects of the business. The BDO Technology Practice provides a full range of services tailored to help address the changing needs of domestic and international companies. In addition to core audit and tax services, BDO professionals can assist technology companies with:

· Revenue recognition

· Business combination accounting

· R&D tax credits

· Compensation and benefits

· Business valuations

Backed by 38 national offices and an international network in 110 countries, we have the domestic and global footprint to serve growing technology companies. Contact sphilpott@bdo.com (audit partner), mreeves@bdo.com (audit partner), psmith@bdo.com (tax partner), tzambito@bdovaluation.us.com (valuation), tfiscus@bdo.com, Director, 206.624.2020

MORE INFORMATION