Last week, I caught up with Evri CEO Neil Roseman who was showing off some of the new ways that his company is attempting to help consumers get the most out of online content. One of the things he was most excited about was a new iPhone app called EvriVerse, which had yet to receive approval from Apple. 

The free app -- which is now live in the app store -- operates as a headline service of sorts. It aggregates information about millions of products, people or places, and then shows how certain topics are connected to one another.

That means users can get fine-grained topic pages about sports stars, politics or health issues. Interested in the latest buzz about David Beckham, North Korea or Swine Flu? Evri allows you to browse all of the latest news on those topics, and more.

For example, just want headlines about Oregon? There's a page for that. (The top headline -- "Yahoo wins round in Oregon nude photo court battle" -- appeared two hours ago from the San Jose Mercury News.)

Roseman said that EvriVerse is different than a news reader, and he stressed that other rivals such as Maholo, Kosmix and Google are taking a different approach. 

"We are not focused on news per se, we are focused on getting you to news by browsing your interests," said Roseman, adding that the service allows people to track a broad range of interests.

At this point, the service is not enabled for personal collections. That means a user can't create a feed with all of his or her interests -- say ping pong, volcanoes and LeBron James. But over time, Evri is hoping to get there.

Roseman thinks that will really resonate with users, since it will allow them to get information about specific subjects in a timely manner.

In a way, Evri's new app overlaps with the Zumobi's iPhone app Ziibii which creates a feed of tailored information from various blogs, news and social media sites. 

Backed with $8 million from Paul Allen's Vulcan Ventures, Evri laid off 25 percent of its staff in March. (Full disclosure: TechFlash is utilizing the Evri widget -- seen below -- for content recommendations.)