Kindle does more cozying up to iPhone with new app features

Amazon.com has made the popular iPhone the centerpiece of its mobile strategy. Now the company is further refining its Kindle application for the iPhone -- making it more iPhone-friendly.

New features announced today include landscape support, tap to turn a page, and image zoom capability.

Here's more on the new iPhone Kindle app features:

·    Read in portrait or landscape mode
·    Pinch to zoom images in books
·    Select alternate background and text colors to improve
reading comfort in low light conditions.
·    Tap on either side of the screen or flick to turn pages

Amazon launched the iPhone Kindle app in March, not long after release the second-generation Kindle 2 device. Amazon recently tweaked its online Kindle store to work better with iPhone and iPod touch screens.

The company also has a shopping application for the iPhone.

About Eric Engleman

ERIC ENGLEMAN is senior technology staff writer for TechFlash and the Puget Sound Business Journal, covering online retail giant Amazon.com. Engleman tracks Amazon's increasingly complex business, spanning ecommerce, Kindle, cloud computing, and more. He's been covering technology and other industries for the Business Journal since 2003.

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