There's an app for just about anything on the iPhone. The only problem is finding it.

But a Seattle startup --  created by former Amazon.com employee Ian Sefferman and Founder's Co-op creator Chris DeVore -- is looking to solve that problem. Dubbed AppStoreHQ, the new site has created a scoring system for the best apps based on discussions on 75 popular blogs and review sites. 

"Our primary goal is to address perhaps the greatest frustration among both iPhone owners and app developers right now - which is that unless an app makes it on to the top 100 list, if effectively disappears," explains DeVore. "For whatever reason Apple hasn't yet made discoverability a priority, so we see a big unmet need for an app search engine that delivers more than a list of results."

More simply put, as the company notes in a recent blog post, they want to become the "Google of iPhone apps."

At this point, AppStoreHQ is basing its recommendations on the chatter on the blogs and review sites such as AppVee and Mashable. For example, based on its index, the "hottest apps" right now are "Flight Control," "Assasin's Creed," and "WordFu."

But over time, DeVore (pictured) said they want to incorporate opinions from iPhone owners to create what he calls "Amazon-quality app recommendations." That means offering suggestions of what other people downloaded.

DeVore said a number of companies already automatically scrape apps in Apple's app store, but he wants to create more than a directory by adding the scoring system. In that regard, the former Judy's Book executive compares it to the shift that occurred from Yahoo to Google in Internet search.

Of course, Apple's iPhone ecosystem is very much regulated and controlled.

And it is unclear whether a startup company ever could have as comprehensive an offering as Apple, which also has an interest in making sure people find and buy apps. It's also unclear whether Apple would let an upstart gain any traction on something that is so core to its business.

Nonetheless, DeVore and Sefferman are trying to carve a niche.

One way they are attempting to do that -- in addition to the indexing system for applications -- is to create profile pages where iPhone app developers can tout their wares.

"By linking developers to their apps - and allowing developers to customize their profile page to describe their services in more detail - we intend to become the most efficient marketplace for matching skilled iPhone developers with enterprise customers," he said.

The startup also plans to showcase new apps, price changes and apps that are gaining buzz.