Microsoft unveils first TV ad for Bing.com 'decision engine' |
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Microsoft unveils first TV ad for Bing.com 'decision engine'
"Ladies and gentleman, boys and girls, it's time to Bing and decide." That's how the first TV commercial for Microsoft's new search engine, Bing.com, concludes.
As we've reported before, Microsoft's "Laptop Hunters" campaign has been effective in taking on Apple. But will the above ad do the trick when it comes to grabbing share from Google?
Microsoft's ad campaign -- dubbed "Manifesto" and set to air tonight on So You Think You Can Dance, Old Christine and I'm a Celebrity .. Get Me Out of Here -- is said to be introducing an ailment known as SOS: Search Overload Syndrome.
[Hat tip to LiveSide.net which pointed out the new ad]
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