Amazon Fresh adds more Seattle grocery delivery zones

Amazon Fresh, Amazon.com's grocery delivery service, is expanding in Seattle again. The service today added two new zip codes, 98146 (West Seattle, White Center) and 98108 (South Seattle, Georgetown, South Park), to its delivery area. Amazon Fresh has been gradually filling out its footprint in the greater Seattle area. It hasn't launched in other parts of the country, at least yet.

Amazon CEO Jeff Bezos, at the company's recent shareholder meeting in Seattle, continued to describe Amazon Fresh as an "experiment." The grocery delivery service has continued to add new products and website features, which it chronicles on its blog and through Twitter updates.

Amazon, perhaps mindful of its dot-com era investments in HomeGrocer.com (later Webvan) and Kozmo, is taking a cautious, incremental approach to grocery delivery this time around. The online retailer, however, does appear to be moving ahead with selling bottles of wine online nationally.

[Flickr photo via Jeff Sandquist]

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About Eric Engleman

ERIC ENGLEMAN is senior technology staff writer for TechFlash and the Puget Sound Business Journal, covering online retail giant Amazon.com. Engleman tracks Amazon's increasingly complex business, spanning ecommerce, Kindle, cloud computing, and more. He's been covering technology and other industries for the Business Journal since 2003.

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