Amazon snaps up SnapTell |
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Amazon snaps up SnapTell
Amazon.com's search unit, A9, has purchased mobile image search startup SnapTell for an undisclosed price, according to a blog post from the Palo Alto, Calif.-based company.
SnapTell, which has a popular iPhone application, has developed a service that allows camera phone users to snap a photo of a product -- say a DVD or video game -- and have it identified with pricing information and reviews from Google, Amazon or eBay, reports TechCrunch.
Obviously, that sort of technology could have wide ranging applications for an online retailer such as Amazon, allowing it to compete for customers as they shop for goods in retail stores. It is also intriguing to see the acquisition tied to A9.
SnapTell said in the blog post that it will continue to add innovative features in order to "provide a great visual shopping experience."
"One of the most heard requests was how we could integrate better with Amazon’s fabulous shopping experience … We should be able to do so pretty well now," the company wrote.
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