Amazon.com's private label products have been getting some attention recently. Now the online retailer is preparing to go international with its private label strategy, launching one of its largest brands -- Pinzon -- in the U.K. in August. Amazon has been steadily growing Pinzon and its other private labels -- Strathwood, Denali and Pike Street -- over the last several years. In doing so, Amazon is following the path of brick-and-mortar retailers like Wal-mart and Target, which are pushing their own brands as a cheaper option for shoppers squeezed by the recession.

Here's a rundown of Amazon's private label brands:

Strathwood (launched April 2004): outdoor furniture and decor.

Pinzon (launched August 2005): bed and bath, kitchen and dining, indoor furniture.

Pike Street (launched August 2005): low-cost bed and bath.

Denali (launched Nov. 2006): power tools and accessories.

Amazon next week is also launching "Tom Douglas by Pinzon," with a selection of kitchen gadgets from the Seattle celebrity chef.

Is Amazon planning more private labels? "There's definitely talk that this is a great avenue to pursue because it offers a great value proposition," said an Amazon spokeswoman. "It's something we are looking into but there's nothing to announce at this time."

Amazon recently applied for a series of trademarks for Amazon Basics covering a range of goods. Could this be the beginnings of a new private label online store? The company isn't talking about it yet.

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