Kindle DX sold out

For the second time in a month, Amazon.com has sold out its new electronic reader, the Kindle DX. The online retailer's Kindle DX page now gives a 4 to 6 week wait for the device. In mid-June, the DX was briefly out of stock, but Amazon got shipments going again in a few days. This isn't the first time Amazon has experienced Kindle supply issues -- the company memorably sold out the original version of Kindle in late 2008 (just as the holiday shopping season was getting underway) after an endorsement from Oprah Winfrey. Is Amazon overwhelmed by the demand for Kindles, or, as some suspect, is it keeping Kindle supply low to help generate buzz?

That's hard to tell. Amazon hasn't revealed Kindle sales data, and CEO Jeff Bezos recently told shareholders the company may never share that information. Amazon started shipping the larger-screen Kindle DX on June 10.

Follow my updates on Twitter.

About Eric Engleman

ERIC ENGLEMAN is senior technology staff writer for TechFlash and the Puget Sound Business Journal, covering online retail giant Amazon.com. Engleman tracks Amazon's increasingly complex business, spanning ecommerce, Kindle, cloud computing, and more. He's been covering technology and other industries for the Business Journal since 2003.

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