Ballmer's email on Yahoo assures Microsoft workers about jobs |
Register here for our next TechFlash Live networking event, March 23, featuring an expert panel discussing the future of online advertising.
In an email to Microsoft employees this morning, CEO Steve Ballmer explained the company's planned search advertising partnership with Yahoo and sought to reassure workers whose current jobs could be cut as a result of Yahoo taking over premium search advertising sales for both companies.
"Given the huge opportunities in search and online advertising, we plan to redeploy most if not all affected employees into new high-priority functions," Ballmer wrote in the message. Read on for the full text.
As you’ve heard me say many times, search is a critical business for us. We took a major step forward two months ago, when we announced Bing. Already, Bing has generated huge buzz, great reviews, and early usage figures ahead of our expectations.
Today we’re taking another important step in redefining search and search advertising. Later this morning, I’ll be announcing a partnership with Yahoo in a conference call with Yahoo’s CEO Carol Bartz. This deal is a win-win for Microsoft and Yahoo. We will get the resources and scale we need to compete effectively in search and to continue to drive new innovation for customers and advertisers, while Yahoo will increase their focus and investment on their online consumer experiences and other business priorities.
As part of the deal, Bing will become the search and search advertising platform for all Yahoo properties, and we will acquire the rights to Yahoo’s search engine and advertising platform technology. The combination of Bing and Yahoo’s scale and technology will accelerate the improvement of search – we’ll be able to add new features and improve the relevancy of search results more quickly than ever. And with expanded scale, we’ll be able to offer advertisers greater return on their investment.
There will be tremendous efficiency gains for both companies. Microsoft will assume responsibility for constantly improving search and search advertising technology on behalf of both companies. We see so much opportunity improve search on behalf of our customers – to make search more relevant and more useful to consumers, and more than just a list of blue links. Yahoo will assume responsibility for search advertising sales to certain premium customers on behalf of both companies. Given the huge opportunities in search and online advertising, we plan to redeploy most if not all affected employees into new high-priority functions.
Given the importance of the search marketplace, this proposed agreement will of course require careful review by regulators, which will take some time, but we believe it will strengthen competition and choice.
It’s been a long road to today’s announcement, but I’m extremely happy with where we ended up. This agreement will help bring choice and transparency back to consumers, advertisers and publishers. It will accelerate our efforts to restore competition to the search market currently dominated by one company. And it’s a huge validation of our strategy to redefine search, and all the great work the Bing and adCenter teams are doing. This deal will accelerate our efforts toward long-term success in search and search advertising.
You can learn more at a joint website we’ve established, which provides a summary of the deal and the advantages it will provide for consumers, advertisers and publishers.
Steve
Previously: What Yahoo deal could mean in Microsoft's Google battle
Todd Bishop is co-founder and managing editor of TechFlash. He has covered Microsoft and the technology industry for more than five years, most recently as a daily newspaper reporter and blogger based in Seattle.
READ FULL BIOGRAPHYSeattle University Software Engineering
Chinwe Okeke (MSE’08) pursued her graduate degree while working as a developer and technical analyst for the Boeing Company. She picked the SU-MSE program for small class sizes and real world learning opportunities offered through the academic service-learning and capstone projects.
The MSE program at Seattle University is geared for working professionals with classes offered in the evenings. The program builds upon the computing experience of its students and offers courses in a variety of technical and management areas of software engineering, with an emphasis on teamwork and a disciplined approach to problem solving.
Marchex is one of Seattle’s largest ad technology companies with 300+ employees providing call and click based performance marketing products, and managing over $100m in ad budget for tens of thousands of advertisers. Our customers range from local businesses to the Fortune 500.
Our talented and creative product engineering group is hiring.
If you are an innovative software design engineer interested in solving difficult problems at scale, across a wide array of technologies from Lucene to Hadoop to Asterisk and SIP then we’d love to hear from you!
Apply now.
Technology Tax Planning – Did You Take The Deduction?
Technology companies require professional advisors who can assist in all aspects of the business. The BDO Technology Practice provides a full range of services tailored to help address the changing needs of domestic and international companies. In addition to core audit and tax services, BDO professionals can assist technology companies with:
· Revenue recognition
· Business combination accounting
· R&D tax credits
· Compensation and benefits
· Business valuations
Backed by 38 national offices and an international network in 110 countries, we have the domestic and global footprint to serve growing technology companies. Contact sphilpott@bdo.com (audit partner), mreeves@bdo.com (audit partner), psmith@bdo.com (tax partner), tzambito@bdovaluation.us.com (valuation), tfiscus@bdo.com, Director, 206.624.2020