Zillow's traffic soars

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Zillow's traffic soars

John Cook on Wednesday, July 1, 2009, 11:53am PDT

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Advertising | Real estate | Zillow

Is this a sign that the real estate market is bouncing back? The Seattle online real estate company Zillow.com said that its Web traffic grew by 67 percent during the first half of the year to an average of 8.3 million unique visitors per month. Meanwhile, its page views were up 44 percent.

"Home prices continue to drop in many areas, mortgage rates change constantly, and people have a lot of questions about their homes and their local markets. This is driving record numbers of people to visit and engage on Zillow.com," said Spencer Rascoff, Zillow's chief operating officer, in a statement.

Zillow also said that consumers submitted 265,000 loan requests through the company's mortgage marketplace.

Here's a geographic breakdown of how people are using the site.

Update: I was also wondering how Zillow was doing against rivals such as Trulia and Realtor.com, so I plugged the URLs into Compete.com. Zillow has always said that Compete undercounts its traffic. But I find the general trend lines somewhat informative, so check out the graphic below which shows Realtor.com in orange, Zillow.com in green and Trulia in blue.

About John Cook

John Cook is co-founder and executive editor of TechFlash. He has been covering the technology beat for nearly a decade, writing about startups, entrepreneurs and venture capital, most recently serving as a reporter/blogger at the Seattle Post-Intelligencer.

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