Neil Roseman is out as CEO of Evri, the Paul Allen-backed startup that helps readers discover related content on Web sites such as The Washington Post, The Times of London and TechFlash. The move comes four months after Evri -- backed with $8 million from Allen's Vulcan Ventures -- laid off a quarter of its staff.

The new CEO is Will Hunsinger, the former CEO of online advertising company Adeze and a former entrepreneur-in-residence at Seattle's Maveron. He also previously held executive positions at the Gap Online where he managed business operations for the online retailer. Before that, he worked at Overture Services.

Roseman -- who joined the Seattle startup from Amazon.com in 2007 -- plans to stay on board during the transition and remain a part of the company's advisory board. Roseman plans to return to Vulcan as an entrepreneur-in-residence with the goal of uncovering "new early-stage consumer Web opportunities."

"We are very excited to welcome Will Hunsinger to join this great team as CEO," said Paul Allen in a statement. "Will's experience in marketing and business development will help us take our great products to the next level, showing consumers the power of Evri and building more partnerships with the Web's leading information sources."

Steve Hall , managing director of Vulcan Capital, said that Roseman "has done a fantastic job as an early-stage CEO bringing Evri's product vision to market and setting the stage for broader platform integration with a range of partner companies."

Hall also said that the firm is excited to have Roseman working with Vulcan as an EIR.

John Cook is co-founder of TechFlash. Follow on Twitter @johnhcook.