Webtrends buys Widemile |
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Mass High Tech
Webtrends buys Widemile
Two Pacific Northwest companies are joining forces in a deal of undisclosed size. Portland-based Webtrends today announced that it has entered into an agreement to acquire Seattle-based Widemile, a provider of Web site testing technologies.
"The Widemile and Webtrends offerings fit naturally to address the macro challenges and opportunities facing our customers in the coming years," said Widemile CEO Robert Bergquist in a statement. "The combination is a best-in class integrated web analytics and optimization platform allowing users to plan online marketing programs with the assurance that built-in testing, targeting, and optimization solutions will maximize conversion rates."
Widemile employed about 25 people following a small layoff in May. The company's employees are expected to stay in Seattle, according to ReadWriteWeb.
TechCrunch reported yesterday that they're seeing an increase in M&A activity this month. Is this part of that wave?
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