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Amazon names ad contest winner, mum on new campaign
Amazon.com named the winner of its amateur ad contest today. The company said "Kindlicious," a playful, stop-motion commercial for Amazon's Kindle electronic reader, was No. 1 based on jury selection and feedback from Amazon customers. The commercial's creator, Los Angeles photographer Angela Kohler, gets a prize of $20,000 in Amazon gift cards and a screening at a New York film festival. But Amazon isn't saying yet whether it will use "Kindlicious" as the basis for a new TV ad campaign.
Amazon earlier indicated that the 30-second videos submitted for the contest could be used for television advertising. The ecommerce giant has been absent from the TV airwaves for a number of years, but recently hired Berlin Cameron ad agency (a unit of WPP Group) to handle creative duties for an ad campaign, according to a recent report in Brandweek.
It will be interesting to see if the company does any TV commercials for Kindle. Up to now, the company has advertised the electronic reader primarily on its own website.
Here are links to the Kindlicious video and other finalists.
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