Founder's Co-op unveils wedding Web site deal: Nearlyweds |
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When I got married just over two years ago, one of the biggest frustration points was finding an easy-to-use (and free) Web site to organize the wedding details. I spent hours investigating the possibilities, turned off by escalating monthly fees, opaque pricing methods and poor designs. Eventually, I chose Bainbridge Island's MyWedding.com since it served many of my needs, most importantly the price point of free.
But not everyone is as cheap --I mean frugal -- as me. And for those couples willing to spend a little cash on their wedding Web site, a Seattle startup called Nearlyweds is looking to make a splash with its one-time $49 Web site construction fee. The 2-year-old company -- led by Porter Bayne and John Scrofano -- just landed a new cash infusion from the Founders Co-op.
"It's definitely non-obvious to back a paid offering in a market dominated by free," admits Founder's Co-op general partner Chris DeVore. "But John and Porter have built a real business by focusing on the customer and delivering a clearly better product."
DeVore, who previously co-founded Judy's Book, said as they learned more about the business and where it is headed they became more interested in the "untapped potential in the social wedding software space."
In a blog post today, DeVore writes that shifting demographics and a fragmented local service provider market make the online wedding business attractive. Furthermore, he said that the business is still intensely local (think photographers, bakers, caterers, etc.) -- making it tougher on national sites such as TheKnot.com and Brides.com.
The company is trying to stand out through unique Web site designs, unlimited photo uploads, MP3 uploads and pushpin maps, as well as more user-friendly online publishing tools. DeVore also said the founders have some "insights into where the market is headed that we think will continue to set them apart from the free alternatives."
To date, DeVore said that Nearlyweds has raised less than $250,000 in cash.
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