I Can Has Cheezburger releases follow-up cat picture book |
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I Can Has Cheezburger releases follow-up cat picture book
They're back. The loveable little kitty cats from I Can Has Cheezburger are returning in printed form. Today, Pet Holdings -- the Seattle startup that operates the I Can Has Cheezburger empire -- is releasing its second cat picture book in partnership with Penguin.
They've got a lot to live up to with the new title, which is called "How to Take Over Teh Wurld: A LOLcat Guide 2 Winning." The company's last book -- a collection of cat photos called I Can Has Cheezburger? A LOLcat Colleckshun -- spent 13 weeks on The New York Times best-seller list last winter.
Here's the publisher's description from the latest book:
"In I Can Has Cheezburger?, Professor Happycat brought LOLcats to the wurld. Nao he has gone back to his lair for 200 all-new LOLcats that give all aspiring kittehs the lessons they need to take over teh world (or at least their hoomins).
Does anyone else see the irony in a Seattle Internet startup turning to traditional media -- books -- in order to make money?
In fact, the company is turning into a mini publishing house of sorts with three book releases slated in the next two months. I asked I Can Has Cheezburger founder Ben Huh about the company's foray into traditional media in an interview earlier this year.
Here's what he had to say:
"It gives you a little bit of sense of how hard it is to make money online using advertising," he said. "And one of the difficulties is clearly the industry... When you are competing against millions of other sites trying to earn ad dollars, it does get difficult."
That's not to say that Pet Holdings -- which is profitable -- has given up on the online ad model. And with 10 million unique visitors in July, that part of the business is growing too.
"There's no way on the planet this should actually work," Huh told Time magazine last month. "But it's working."
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