New best pals: LOLcats and Dogster form advertising pact |
Connect with TechFlash on our Facebook page for all the latest technology news headlines and commentary, plus information and access to special events, photos from events, promotions and more.
Today On Techflash
- Zillow, tech groups join companies heading to the White House
- One reporter joins TechFlash, and another takes vacation
- Fannie Mae expands online sales
- More turmoil for Yahoo: Chairman steps down
- TechNet study: Washington third in 'app economy' jobs
- Check out this app: Executives list the ones they use most
- Check out this app: Executives list the ones they use most
- Microsoft co-founder Paul Allen 2011's most generous living donor
- Keiretsu Forum NW invested $24 million in 36 startups in 2011
- Top Congressional stock picks: Microsoft beats Apple
- What women really want (online): MoonTango aims to deliver
- Renters, buyers (and lookers) continue to flock to Zillow
- 'Fast Pitch Forum' to debut May 27 with some familiar names
- Keiretsu Forum NW invested $24 million in 36 startups in 2011
- TechNet study: Washington third in 'app economy' jobs
- First a deal with Verizon; now Coinstar buys a competitor
- Buuteeq rounds up $3.5M to help hotels 'put heads in beds'
- Check out this app: Executives list the ones they use most
Mass High Tech
New best pals: LOLcats and Dogster form advertising pact
Who said that dogs and cats can't get along? Dogster -- the 5-year-old online community for dog lovers --has scooped up an online advertising partnership with I Can Has Cheezburger's growing catalog of funny cat photos.
As part of the deal, Dogster (which also runs a Web site for cat lovers called Catster) will sell ads for I Can Has Cheezburger as well as it less popular dog site I Has A Hotdog. The two companies plan to split ad revenue, with TechCrunch reporting that Dogster has been able to command impressive CPM rates of $10 to $40 in part because of its targeted user base and interactive advertising content.
I Can Has Cheezburger's Ben Huh tells TechFlash that they've worked with ad networks in the past, but the deal with Dogster is special because it marks the first deal with a "premium" ad network in a very specific niche.
"We feel that with vertical-specific networks, we can leverage their endemic sales force while not having to build and support our own -- given that our sales people would have to be generalists due to our size and reach," said Huh.
Dogster and I Can has Cheezburger have more in common than their focus on animals. Both have built profitable online content businesses with very little outside capital. And TechCrunch notes that I Can Has Cheezburger's Ben Huh and Dogster's Ted Rheingold are longtime friends who have advised one another over the years.
Meanwhile, I Can Has Cheezburger -- the flagship property of Huh's ever expanding network of comedy Web sites -- is on track to top one billion page views this week. And one of the firm's most recently launched sites -- It Made My Day -- has already topped one million views.
Huh's growing network of humor-related Web sites could make his company attractive to other advertising networks. For example, Huh said that they would be interested in entering other advertising sales partnerships in the home and garden arena, given its cluster of Web sites such as LovelyListing.com, There I Fixed It and Item Not As Described.
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
TechFlash Team
Recent Sponsor Posts
Who's creating today's energy efficient buildings? Find out at the BetterBricks Awards, Feb. 16
BetterBricks Awards salute the individuals leading the way for high performance commercial buildings with an emphasis on energy efficiency. Join us as we recognize these standout green building professionals.
Award categories include: Advocate; Architect/Designer; Facility Manager/Operator; and Owner/Developer.
Keynote Speaker: Kevin Kampschroer, Director of U.S. GSA's Office of Federal High Performance Buildings. Kevin leads the U.S. General Services Administration's efforts in building sustainability and accelerating industry adoption of sustainable principles across all aspects of a building's life.
Register here by February 10!
If you are interested in buying a table, email Monica Alquist or call her at 206-876-5404.
The Triple Door Presents: The Atomic Bombshells "J'ADORE!: A Burlesque Valentine"
Seattle's reigning Burlesque super-troupe delivers a gorgeous and glittering VALENTINE featuring some of the Bombshells' most exhilarating acts to date. J'Adore! promises to celebrate l'amour with good humor, style, and a healthy dose of dazzle! Bring a friend, a lover, a family member, or a secret crush, and celebrate with the Valentine's Burlesque spectacular that will leave you shouting: "J'ADORE......The Atomic Bombshells!" The incomparable Jasper McCann emcees with high style and charm.
Please visit www.thetripledoor.net for a full schedule of future performances.
The Triple Door Presents: Bob Mould – See A Little Light: An Evening of Reading and Music
"Bob Mould. Those two words are synonymous with integrity. From Husker Du in the last century to right at this moment, Bob is the real deal, writing and playing music for music's sake. He's a great songwriter and performer. I have been a fan of Bob's for thirty years now with no end in sight." -Henry Rollins
Please visit www.thetripledoor.net for a full schedule of future performances.
Why Choose BDO for your SOC (previously SAS 70) Reports?
BDO’s experience in providing attestation services (SAS 70/SSAE 16, AT 101, AT 201, AT 601, etc.) to a broad range of industries, and our team of skilled professionals distinctly qualifies us to serve as your company’s Service Auditor. By leveraging the BDO global network of control specialists, we are poised to provide global services in more than 1,000 offices and across 119 countries. Many organizations find that investing in reports on controls may result in benefits, including:
• Increased client confidence
• Improved competitive advantage
• Minimization of frequent audits
• Streamlined business processes and controls
• Enhanced risk management
For detailed information contact Paul Martini at pmartini@bdo.com.
