Microsoft Bing, in a soda can |
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Microsoft Bing, in a soda can
To see which Microsoft product groups are trying hardest to boost their standing among the company's employees, just look at the soda in the refrigerators.
The Microsoft Bing team is currently offering Bing-branded Talking Rain carbonated beverages in cans in refrigerators on the Redmond campus, trying to increase awareness and usage of the search engine among employees -- hoping that they'll then help "evangelize" Bing to outsiders. Bing stickers are also popular fixtures on Microsoft laptops.
Three years ago, it was Windows Vista Talking Rain in the Microsoft refrigerators, but employees aren't likely to see a Windows 7 soda, company insiders say. The Windows team, under no-nonsense divisional president Steven Sinofsky, is focusing its marketing dollars for the Oct. 22 product launch more on external audiences -- the people who actually pay to use the operating system.
No word yet on whether the Bing soda is better than the Windows Vista soda was. But based on early reviews, at least, the new Windows software shouldn't have nearly the bad aftertaste that the last one did.
About Todd Bishop
Todd Bishop is co-founder and managing editor of TechFlash. He has covered Microsoft and the technology industry for more than five years, most recently as a daily newspaper reporter and blogger based in Seattle.
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