ThePlatform kicks off video pact with The Big Ten Network |
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ThePlatform kicks off video pact with The Big Ten Network
ThePlatform, the Seattle online video company owned by Comcast, today announced that its technology will be used to manage and publish online video for the Big Ten Network.
As part of the deal, thePlatform will assist the Big Ten Network with its new international video streaming package. Known as the "Big Ten Ticket," the offering will allow those living or traveling overseas to watch 35 to 40 football games and up to 105 regular season men's basketball games.
It will also play a role in the domestic Webcasts of sports video from schools in the Big Ten. ThePlatform built the publishing system -- which includes a digital media store where users can purchase live and on-demand content -- over the past two months.
Founded in 2000, thePlatform was acquired in 2006 by Comcast. It remains in Seattle under the direction of Ian Blaine.
Other customers include the Associated Press, BBC, Cablevision, CBS College Sports, CNBC and PBS.
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