Apple's own Windows 7 pitch

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Apple's own Windows 7 pitch

Todd Bishop on Thursday, October 15, 2009, 1:58pm PDT

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Apple | Mac | Microsoft | Windows 7

Despite positive reviews for Windows 7, the upgrade process for the millions of people still using the older Windows XP won't be simple. Unlike the shift from the newer Windows Vista, the move from Windows XP to Windows 7 requires a clean installation -- which means backing up data before installing Windows 7, then restoring data and reinstalling applications after the new OS is on the machine.

As we noted earlier this week, the Mac blogs have been having lots of fun poking fun at the process. And now Apple itself is looking to capitalize on the situation.

"Any user that reads all those steps is probably going to freak out," Apple executive Phil Schiller tells BusinessWeek's Peter Burrows in a story getting lots of attention in the tech world today. "If you have to go through all that, why not just buy a Mac?"

Apple is looking to build on the Mac's existing momentum. Numbers released yesterday by the IDC research firm showed Mac shipments rising to 9.4 percent of the U.S. market in the third quarter, from 8.6 percent a year earlier.

According to the BusinessWeek story, Apple is expected to highlight the complexity of the XP-to-7 upgrade process in upcoming advertisements. Burrows reports that the company also "will likely make the case that Macs are less susceptible to viruses and are best suited to its popular iPods and iPhones."

About Todd Bishop

Todd Bishop is co-founder and managing editor of TechFlash. He has covered Microsoft and the technology industry for more than five years, most recently as a daily newspaper reporter and blogger based in Seattle.

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