AudienceScience scores cash |
Follow the ups and downs of a new Seattle startup in a series of behind-the-scenes posts by its founders.
AudienceScience, the Bellevue behavioral targeting and online advertising company formerly known as digiMine and Revenue Science, has raised $15 million in funding, according to a filing with the Securities and Exchange Commission. The money includes $10.7 million from promissory notes issued last year, with yesterday's filing indicating that $4.9 million remains to be sold in the current $20 million financing round.
AudienceScience's previous backers include Mohr Davidow, Integral Capital Partners and Mayfield Fund, and as of four years ago it had raised more than $70 million in venture funding.
(The company also raised cash in August 2008, though I am having a hard time finding the amount or my story on that deal).
The most recent equity funding is listed as a Series F preferred stock offering. Representatives from the company could not be reached for comment.
Founded in 2000, AudienceScience has kept a relatively low profile in recent months. We did report on former CEO Bill Gossman taking a job at San Francisco social networking site hi5 earlier this year, but other than that the company -- with offices in New York, Bellevue, Tokyo, London and Santa Barbara -- hasn't generated much news.
The online ad business has taken a big hit during the economic downturn, but AudienceScience's technology allows marketers to deliver highly-targeted messages to specific demographic groups. The company tracks an individual's Web behavior -- the sites they visit or articles they read for example -- and then serves ads based on those behaviors.
For example, a person who had just read an article about the Seattle Mariners on an online news site could be shown an ad for a Seattle area automobile dealership. The company says it does not collect personally identifiable information.
John Cook is co-founder and executive editor of TechFlash. He has been covering the technology beat for nearly a decade, writing about startups, entrepreneurs and venture capital, most recently serving as a reporter/blogger at the Seattle Post-Intelligencer.
READ FULL BIOGRAPHYSeattle Repertory Theatre presents Glengarry Glen Ross Feb 5th to Feb 28th
One of the largest and most renowned regional theatres in the country, Seattle Repertory Theatre produces a mix of celebrated classics, recent Broadway hits and cutting-edge new works in two theatre spaces. Now playing David Mamet's American classic Glengarry Glen Ross through February 28. Join us for Sales Rep Industry night February 11 with the Puget Sound Business Journal. For details click here.
Join the Microsoft WebsiteSpark program and get software, support and visibility – at no upfront cost. You’ll benefit from fast and easy access to current Microsoft development tools, platform technology and server products including Visual Studio, Expression Studio, Silverlight, Windows Web Server 2008 and SQL Server 2008 Web.
Seattle-based Adhost is a WebsiteSpark hosting partner providing dedicated servers with free Windows Web Server 2008 and SQL Server 2008 licensing for three years to Web developers enrolled in WebsiteSpark. Servers are located in our secure data center with SAS 70 Type II certification, 24x7 technical support and 24x7 client access.
WTIA 15th Annual Industry Achievement Awards
Held on March 4th at the Showbox SODO, this casual event celebrates and recognizes some of the best emerging and established companies in the Washington Tech Industry. The evening will feature a finalist company technology showcase and a variety of coffee, chocolate, and wine samples from local companies. More than 800 attendees are expected to be present at the celebration. Public online voting for Technology Leader of Tomorrow Scholarships will open February 3rd on the WTIA site.
We congratulate the 2010 finalists and look forward to unveiling the winners on March 4th. REGISTER NOW!