Facebook's instant quiz maker and what it means for AppBank |
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Delightful bits of social inquiry have probably been flooding your Facebook news and notification feeds lately. These range from mundane questions like: “Did President Obama deserve the Nobel Peace Prize?” to snarling inquests from the frothing mouths on both sides of the party line.
These polls have come to your feeds with a slew of other applications. For example, you might have seen the quizzes that bait you by insinuating that you’re intelligence level might be that of a fifth grader or lower, or the games where you start a virtual farm in order to have a place to virtually house and virtually feed the eighteen assorted virtual farmyard animals and the one virtual ugly duckling your Facebook friends have tried to gift you, virtually of course.
And, like most social network fads these days, there are groups that have seen the diamond in the rough and subsequently taken it, such as AppBank, which TechFlash wrote about a few weeks ago. Essentially, they assisted users in navigating the somewhat confusing avenue toward creating these Facebook applications and, if the app went viral, they’d share the ad revenue.
Making money by using Facebook is a child’s Disneyland dream for some, one has to figure, and according to AppBank’s website, people like Cameron C. have made a tidy sum: Thank you, Cameron C., for giving use the “Brain Dominance Test,” and now here is you $1,238. Really.
Now, Facebook is announcing that it will release a Create Application API, making it simpler and easier to create Facebook polls, quizzes and games.
If you couple that with things like AppBank, it’s essentially streamlining the process connecting the question “How do you think birds reproduce?” to me rolling in the scrilla, right? Yes and no.
As Jason Kincaid of TechCrunch observes, Facebook included an option in this new setup for users to “hide” the quizzes, polls, and games wholesale from a parent application, meaning they’ll never see them again, at least not those from the parent app.
Since AppBank depends on users’ creations going viral, is the new feature its death toll?
Kai Sung, cofounder and CTO of AppBank, doesn’t think so. In fact, he sees this new development as win-win.
“We also understand that Facebook uses have mixed feelings about quizzes and gifting apps,” he said. “This [Create Application API] allows users, those that really ignore all of this stuff, to easily block it.
On the other side, it allows people that are interested in building these quizzes to make them more easily.”
So, while many users might hide polls and such, those that have always worried about how birds reproduce may happily continue. Sung said things are going swimmingly at AppBank.
They’re slowly approving new paid users manually while working on a new feature for their polls: a weighting system for polls so users can determine the importance of answers and questions.
Camden Swita is an intern for the Puget Sounds Business Journal.
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