Kindle rival Plastic Logic shows off its Que business reader |
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Kindle rival Plastic Logic shows off its Que business reader
Silicon Valley firm Plastic Logic isn't due to release its electronic reading device until next year, but the company is trying to grab some of the buzz being generated by e-readers right now. The company is giving a glimpse of its reading device, called Que, which is targeting business customers. More images and details below.
The images released by Plastic Logic only show Que in profile, so it's hard to glean too much from these. Perhaps the company doesn't want to get left in the dust as Amazon, Barnes & Noble and others rev up their marketing machines ahead of the holiday season. Amazon just did a big international rollout of Kindle, and Barnes & Noble is expected to announce its own e-reader on Tuesday.
The 8.5 x 11" Que uses the same E Ink display technology as Amazon's Kindle, and, like Kindle, uses AT&T to power wireless downloads. It goes beyond the current Kindle models in some ways, though, allowing for downloads via Wi-Fi and offering touch screen capability. It also comes equipped with a "shatterproof" plastic display. The company says it will give full product specifications at the Consumer Electronics Show on Jan. 7.
Plastic Logic is positioning the Que as a business device:
With QUE, Plastic Logic is expanding the eReader category, which to date has focused on leisure reading devices and casual users. QUE is designed to simplify the multi-faceted lifestyle of the modern businessperson, and to quite literally lighten their workload. In addition to connecting its users with their business and professional newspapers, books and periodicals, QUE supports the document formats business users need (including PDF, Word, PowerPoint, and Excel documents) and features powerful tools for interacting with and managing the content.
The Que will offer digital books from Barnes & Noble's e-book store, though B&N's expected announcement about its own e-reader this week may steal away some of Que's momentum.
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