Microsoft finds friend in Windows 7 ad push: The 'Family Guy' |
Connect with TechFlash on our Facebook page for all the latest technology news headlines and commentary, plus information and access to special events, photos from events, promotions and more.
Today On Techflash
- WTIA announces Industry Achievement Award finalists
- What's the most you'll pay for an app? Execs have their limits
- Apple seen unveiling iPad 3 in first week of March
- Paul Allen's Vulcan wants taller South Lake Union buildings
- Bezos loses $300M on Forbes' billionaire list
- Startup seeks a new start: What's next for EquaShip?
- UW opens New Ventures Facility for startups
- Apps for daily living: Executives name their favorites
- Check out this app: Executives list the ones they use most
- Microsoft, Apple speak out on patents amid mobile-technology wars
- Keiretsu Forum NW invested $24 million in 36 startups in 2011
- TechNet study: Washington third in 'app economy' jobs
- Pioneer Square: a little fiber to go with all that brick
- 'Fast Pitch Forum' to debut May 27 with some familiar names
- Startup seeks a new start: What's next for EquaShip?
- Pioneer Square: a little fiber to go with all that brick
- UW opens New Ventures Facility for startups
- What's the most you'll pay for an app? Execs have their limits
- Keiretsu Forum NW invested $24 million in 36 startups in 2011
Mass High Tech
- Microsoft Build: Windows 8 preview a hit, but are investors unhappy?
- Build an app in a day at Mobile App Hackathon
- Beefed-up Skype for Windows; Indie author joins Amazon's 'Kindle Million Club'
- Only solution to Xbox 360 update error is new console
- Ballmer: Windows Phone update 'Mango' has over 500 new features
Microsoft finds friend in Windows 7 ad push: The 'Family Guy'
Family Guy/Image via Fox
Microsoft, meet the "Family Guy." Looking to drum up sales for the upcoming release of Windows 7, Microsoft today announced that it is working with "Family Guy" creator Seth MacFarlane on an unique television event that will air Nov. 8 on Fox. The variety show -- featuring MacFarlane and Family Guy co-star Alex Borstein -- will be presented commercial free by Microsoft in the style of the old Texaco Star Theater.
But the program will go one step further, with Microsoft's ad agencies working with MacFarlane and crew to feature "unique Windows 7-branded programming that blends seamlessly with show content," according to a press release.
"We're working with FOX on innovative brand integrations that will show how the power and simplicity of Windows 7 can enhance the content FOX viewers love," said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft in the release. "We have simplified the PC with Windows 7, and together with FOX, we're simplifying entertainment."
The program -- tentatively titled "Family Guy Presents: Seth & Alex's Almost Live Comedy Show" -- will air two weeks after the Windows 7 debut on Oct. 22. The 30-minute show will include live performances, original animations, surprise celebrity guests and more.
AdAge has more details, including additional comments from Troberman who notes that the Windows 7 launch is one of the "largest consumer-advertising investments the company has made."
The partnership actually goes deeper than the 30-minute TV show, with Fox and Microsoft also agreeing to work together on a 12-week college tour that includes Windows 7 demos and Fox-sponsored outdoor movie nights hosted by stars from "Family Guy.".
MacFarlane is a funny dude, but we're not sure he can beat the comedic value of Microsoft's other Windows 7 promotion.
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
TechFlash Team
Recent Sponsor Posts
Who's creating today's energy efficient buildings? Find out at the BetterBricks Awards, Feb. 16
BetterBricks Awards salute the individuals leading the way for high performance commercial buildings with an emphasis on energy efficiency. Join us as we recognize these standout green building professionals.
Award categories include: Advocate; Architect/Designer; Facility Manager/Operator; and Owner/Developer.
Keynote Speaker: Kevin Kampschroer, Director of U.S. GSA's Office of Federal High Performance Buildings. Kevin leads the U.S. General Services Administration's efforts in building sustainability and accelerating industry adoption of sustainable principles across all aspects of a building's life.
Register here by February 10!
If you are interested in buying a table, email Monica Alquist or call her at 206-876-5404.
The Triple Door Presents: The Atomic Bombshells "J'ADORE!: A Burlesque Valentine"
Seattle's reigning Burlesque super-troupe delivers a gorgeous and glittering VALENTINE featuring some of the Bombshells' most exhilarating acts to date. J'Adore! promises to celebrate l'amour with good humor, style, and a healthy dose of dazzle! Bring a friend, a lover, a family member, or a secret crush, and celebrate with the Valentine's Burlesque spectacular that will leave you shouting: "J'ADORE......The Atomic Bombshells!" The incomparable Jasper McCann emcees with high style and charm.
Please visit www.thetripledoor.net for a full schedule of future performances.
The Triple Door Presents: Bob Mould – See A Little Light: An Evening of Reading and Music
"Bob Mould. Those two words are synonymous with integrity. From Husker Du in the last century to right at this moment, Bob is the real deal, writing and playing music for music's sake. He's a great songwriter and performer. I have been a fan of Bob's for thirty years now with no end in sight." -Henry Rollins
Please visit www.thetripledoor.net for a full schedule of future performances.
Why Choose BDO for your SOC (previously SAS 70) Reports?
BDO’s experience in providing attestation services (SAS 70/SSAE 16, AT 101, AT 201, AT 601, etc.) to a broad range of industries, and our team of skilled professionals distinctly qualifies us to serve as your company’s Service Auditor. By leveraging the BDO global network of control specialists, we are poised to provide global services in more than 1,000 offices and across 119 countries. Many organizations find that investing in reports on controls may result in benefits, including:
• Increased client confidence
• Improved competitive advantage
• Minimization of frequent audits
• Streamlined business processes and controls
• Enhanced risk management
For detailed information contact Paul Martini at pmartini@bdo.com.
