Microsoft's same-sex benefits boost wins Bing a new user, sorta |
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Microsoft's same-sex benefits boost wins Bing a new user, sorta
This won't exactly help Bing's market share, but Microsoft's search engine has won at least one high-profile user as a result of the company's decision to donate $100,000 to Referendum 71, a ballot measure to bolster rights for same-sex partners in Washington state.
But it's not exactly a ringing endorsement.
David Schmader of the Stranger announced on the newspaper's blog today that he'll show his gratitude to the Redmond company by switching for a grand total of ten days to Bing -- which he describes "that new goddamn search engine Microsoft's been trying to ram down my throat for the past few months."
Maybe that should be Bing's new tag line?
In any event, Schmader explains that he isn't just changing his search habits: "I have reset my home page from Google to Bing," he writes. "What's more, all verbal references to Google will be changed to Bing; if a friend doubts my claim that Mariska Hargitay has a foundation that takes rape survivors swimming with dolphins, I'll say, "Bing it and see!" If I see a googly-eyed baby, I will compliment its bingy eyes."
About Todd Bishop
Todd Bishop is co-founder and managing editor of TechFlash. He has covered Microsoft and the technology industry for more than five years, most recently as a daily newspaper reporter and blogger based in Seattle.
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