New Verizon ad campaign takes a direct swipe at AT&T's network

Puget Sound Business Journal

Today On Techflash

Tech Events

March 2010

View All Events

Thursday March 18, 2010

7:30 AM PDT

Social Media as Leadership Tool

Friday March 19, 2010

5:00 PM PDT

Startup Weekend IV

Sunday March 21, 2010

12:00 PM PDT

Software User Assistance Conference

Tuesday March 23, 2010

9:00 AM PDT

Certified Scrum Product Owner Training

Tuesday March 23, 2010

5:00 PM PDT

TechFlash Live: Future of Advertising

MOST VIEWED
MOST EMAILED

Mass High Tech

COVERAGE

New Verizon ad campaign takes a direct swipe at AT&T's network

John Cook on Monday, October 5, 2009, 1:22pm PDT

Comments

| Permalink

AT&T | iPhone | Mobile | Verizon

A new advertising campaign from Verizon Wireless starting tonight during the big Monday Night Football game will take a direct swipe at AT&T's network, playing off the successful Apple iPhone commercials.

The image to the right offers a sneak peak at the campaign, which compares the network coverage of Verizon to AT&T. The fine print also is worth checking out. It reads: "Browse the Web and download music and apps, at 3G speed, in five times more places than the nation's number two wireless carrier. Before you pick a phone, pick a network."

As the exclusive carrier of the iPhone, AT&T has won new customers. But the network certainly has its fair share of critics, many who complain about dropped calls, missing text messages and other problems.

In fact, AT&T was recently ranked the worst wireless network in the west. (Tied with Sprint Nextel).

The ad comes amid a report that said Apple could more than double its market share in the U.S. if it ended its exclusive partnership with AT&T. (That deal comes to an end next year).

Related Video: Here's a look at the new TV commercial.

About John Cook

John Cook is co-founder and executive editor of TechFlash. He has been covering the technology beat for nearly a decade, writing about startups, entrepreneurs and venture capital, most recently serving as a reporter/blogger at the Seattle Post-Intelligencer.

READ FULL BIOGRAPHY

206-876-5441

@johnhcook

Recent Sponsor Posts

Technology Tax Planning – Did You Take The Deduction?

Technology companies require professional advisors who can assist in all aspects of the business. The BDO Technology Practice provides a full range of services tailored to help address the changing needs of domestic and international companies. In addition to core audit and tax services, BDO professionals can assist technology companies with:

· Revenue recognition

· Business combination accounting

· R&D tax credits

· Compensation and benefits

· Business valuations

Backed by 38 national offices and an international network in 110 countries, we have the domestic and global footprint to serve growing technology companies. Contact sphilpott@bdo.com (audit partner), mreeves@bdo.com (audit partner), psmith@bdo.com (tax partner), tzambito@bdovaluation.us.com (valuation), tfiscus@bdo.com, Director, 206.624.2020

MORE INFORMATION

Attention Web Developers

Join the Microsoft WebsiteSpark program and get software, support and visibility – at no upfront cost. You’ll benefit from fast and easy access to current Microsoft development tools, platform technology and server products including Visual Studio, Expression Studio, Silverlight, Windows Web Server 2008 and SQL Server 2008 Web.

Seattle-based Adhost is a WebsiteSpark hosting partner providing dedicated servers with free Windows Web Server 2008 and SQL Server 2008 licensing for three years to Web developers enrolled in WebsiteSpark. Servers are located in our secure data center with SAS 70 Type II certification, 24x7 technical support and 24x7 client access.

Join today.

MORE INFORMATION