Wal-Mart boosts ecommerce bid against Amazon, drugstore.com |
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Wal-Mart boosts ecommerce bid against Amazon, drugstore.com
Wal-Mart just added a bunch of products -- diapers, makeup, toothpaste, vitamins, over-the-counter medications -- to its ecommerce website. The retail giant's growing online sales channel represents a challenge to Amazon, and its latest foray into health and beauty represents a particular threat to drugstore.com, which sells many of the same products online.
Arkansas-based Wal-Mart said it will ship health and beauty products -- from such major brands as L'Oreal, Colgate, and Gilette -- to customers' homes for 97 cents.
It's the latest effort by Wal-Mart to boost its ecommerce engine. The company in late August added a million items to its online store through partnerships with third-party retailers. In doing so, it followed the lead of Amazon, which has been developing a third-party seller business for years.
I've asked Bellevue-based drugstore.com for comment on Wal-Mart's new initiative.
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