Amazon.com returns to TV |
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Amazon.com returns to TV
Amazon.com hasn't done TV advertising for years, but is hitting the airwaves again with an ad for its Kindle electronic reader, just in time for the holidays. Amazon is using the winner of the amateur ad contest it held a few weeks ago — a stop-motion video called "Kindlicious." Amazon's return to TV comes as Sony ramps up advertising for its e-readers and eBay launches its own ad push.
The amateur ad contest gave Amazon a relatively low-cost source of material (Amazon gave the maker of the Kindlicious video, L.A. photographer Angela Kohler, $20,000 in gift cards and a film festival screening). Amazon isn't saying if it plans to expand the campaign. The company recently hired the Berlin Cameron ad agency (a unit of WPP Group), according to a report in Brandweek.
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