Amazon shares climb to another all-time high on Cyber Monday |
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Amazon shares climb to another all-time high on Cyber Monday
Google Finance chart
Amazon.com shares reached another all-time high today as investors embraced the company's e-commerce prospects this holiday season and Amazon said its Kindle reader hit a new (undisclosed) sales record. Shares of the e-commerce giant were up more than 3 percent to $135.91 on Monday, and continue to climb in after-hours trading. The company's shares surged than 25 percent in late October after a strong third quarter earnings report.
Amazon hasn't disclosed any sales numbers yet for the post-Thanksgiving period. But internet measurement firm comScore earlier reported that Amazon's unique visitors were up 28 percent on Black Friday, the day after Thanksgiving, compared to the same day a year ago. Today Amazon said its Kindle had its best sales month ever in November, but as usual the company didn't provide any actual numbers to back that up.
The next batch of web traffic data for Cyber Monday should shed more light on how Amazon, rival Wal-Mart and other online retailers are faring. Amazon and Wal-Mart in particular have been engaged in an escalating online price war across books, DVDs, electronics, toys and other categories.
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